Wednesday, February 18, 2009

We are not Nanas over Nestle




What a bare faced lie, "Shreddies are knitted by Nanas"



This is a Lie, the truth is that Shreddies are made by machines in factories. Yet we all know that we are seduced by advertising and that this latent lie of Shreddies being something that they are not will get embedded deep in our psyche and we will approach the product differently as a result.

Nestle seem to think that they can lie to the consumer and that this will have no negative impact. Well they are wrong, their lies will be shown for what they are lies and people will judge, Nestle, Cereal Partners and Shreddies accordingly.

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