Fruit Shoots - Less Sugar than an Apple

I saw this advert today and was sceptical to say the very least.

The truth is that a regular Fruit Shoot contains at least twice as much sugar as an apple.

The thing is that the advert is NOT for regular Fruit Shoot it is for Fruit Shoot "NO ADDED SUGAR" which contains artificial sweeteners (some of which are allegedly carcinogenic) and is not surprisingly, low in sugar, the larger bottle has 3.6 grams of sugar which is less that the 11g of sugar that a small apple contains.

1 large Fruit Shoot "NO ADDED SUGAR" contains the same amount of sugar as one third of an apple or 42 Raspberries or 3 cans of diet coke.

1 Large Fruit Shoot contains the same amount of sugar as 3 Apples or 400 raspberries or a whole case of diet coke!

Lesson to learn. If you link up bad products in one brand you can play them off against each other as you build the brand. Fruit Shoots has 4 different products in the brand, the H20 products, the regular, the no added sugar and the 100% fruit juice.

If you are concerned about sugar levels, they will reassure you with the figures for the no added sugar product, they will reassure you about artificial sweeteners with the 100% product, colours with the H20 and so on.

The mixed messages about the different products combine in our heads and we start to believe the lie that Fruit Shoots is good.

Real fruit juice in moderation is not a bad drink, but all the others are little more than squash pre-made in a bottle, they leave out the colouring in the H20, they use artificial sweeteners instead of sugar in the no added sugar product and they add a very small amount of fruit juice to make it a "juice drink" rather than squash.

My advice is to get used to water, without the sensory overload of flavourings, your taste buds will become more sensitive and you will open up your mouth to be able to enjoy the subtly of flavours in real food.