Fruit Shoots - Less Sugar than an Apple

I saw this advert today and was sceptical to say the very least.

The truth is that a regular Fruit Shoot contains at least twice as much sugar as an apple.

The thing is that the advert is NOT for regular Fruit Shoot it is for Fruit Shoot "NO ADDED SUGAR" which contains artificial sweeteners (some of which are allegedly carcinogenic) and is not surprisingly, low in sugar, the larger bottle has 3.6 grams of sugar which is less that the 11g of sugar that a small apple contains.

1 large Fruit Shoot "NO ADDED SUGAR" contains the same amount of sugar as one third of an apple or 42 Raspberries or 3 cans of diet coke.

1 Large Fruit Shoot contains the same amount of sugar as 3 Apples or 400 raspberries or a whole case of diet coke!

Lesson to learn. If you link up bad products in one brand you can play them off against each other as you build the brand. Fruit Shoots has 4 different products in the brand, the H20 products, the regular, the no added sugar and the 100% fruit juice.

If you are concerned about sugar levels, they will reassure you with the figures for the no added sugar product, they will reassure you about artificial sweeteners with the 100% product, colours with the H20 and so on.

The mixed messages about the different products combine in our heads and we start to believe the lie that Fruit Shoots is good.

Real fruit juice in moderation is not a bad drink, but all the others are little more than squash pre-made in a bottle, they leave out the colouring in the H20, they use artificial sweeteners instead of sugar in the no added sugar product and they add a very small amount of fruit juice to make it a "juice drink" rather than squash.

My advice is to get used to water, without the sensory overload of flavourings, your taste buds will become more sensitive and you will open up your mouth to be able to enjoy the subtly of flavours in real food.

GMO in the supermarket - what are they doing to help?

So having bought GMO Bacos in the supermarket, I thought it might be an idea to find out if any supermarkets wanted to help me avoid a repeat of the problem.


I wrote to The Co-Op, Morrisions, Waitrose, Ocado and Sainsburys we do also have 2 Tescos nearby, but, I will not shop there out of principle, Sainsburys don't normally get my custom, but as Morrisions is going to close with the advent of the third Tesco next door I am having to dig closer to the bottom of the barrell



Hi I recently accidentally purchased some GMO food, something I do not want to do. I can see that spotting GMO food is going to be really difficult to do. I am enquiring as to what you can/are doing to help me avoid doing this in your stores. There are a couple of ways I can see supermarkets help me. My first choice would be to use a supermarket that just doesn''t stock anything GMO. My second choice would be to have some Discreet but clear labelling of GMO foods in store, perhaps a red dot on the shelf ticket that only means something to those who know. The option of last resort is to have a list of products.

The results came back, apart from Ocado and they all said just about the same identical thing.

"None of our own brand products contain GMO", but we can't vouch for our suppliers.

In practice this means that they are not prepared to forgo the profits that they make from GMO products by de listing products containing GMO or are being bullied into stocking them by suppliers who will not allow them to selectively accept products.

Bottom line "it stinks" there would be publicity to be earned if a supermarket was to "turn it's back" on GMO clearly this would not be enough to offset the costs or losses in profits that would follow on.

GMO is profitable and here to stay, we as consumers are tasked with reading the small print and checking every product we buy. Our only recourse is to not buy or better still, return the product to the store, perhaps if they get enough returns, the economics might changes.

GM food is on the shelf, Baco's contain GM Soya

I really don't want GM food

Until recently, I have never encountered any GM food, indeed I though GM food was illegal in the UK until last year.

There is no requirement that they label products clearly to show that they contain GM ingredients, the only way you find out is after the event, when you read the label. and that is what happened to me. After I had bought it, got it home AND eaten some I found out. What recourse do I have NONE.

So here I am outing Baco's for having GM ingredients.

Argos misleading Campers with Tent with no see UM mesh.

No see UM mesh.

What do you think it means? comments please.

Shown on many tents I wondered what it was, a mesh you can't see through on the door, or it is the outside fabric that can't be seen through, an end to the shadow puppet show perhaps?

Well, I am sorry to say it is neither.

Had they called it "no-see-um mesh" it would have been easier to work out.

"no-see-um" is not an English word, it is an American word for what we in the UK call sand mites.

Many people reading the text would, like me, be misled into thinking "No see, UM Mesh" was a material that can not be seen through and that it is a mesh made from something abbrevciated to UM, like PVC is Poly Vinyl Chloride.

The fact that many UK suppliers use this American term is concerting enough, that a major retailer has not only used the american worl, but "mis-capitalised" the letter it on EVERY tent they sell does not appear to be accidental. It appears to be an attempt to make it even more misleading, this is just too much Argos gets outed.


The products affected from Argos at the time of writing were the following tents

Pro Action Monodome 3 Person Tent.
340/1761
Lichfield Creek 4 Person Tent.
019/9636
Coleman Arinos 6 Person Tent.
018/0573
Lichfield Kiowa 5 Person Tent.
018/1754
Lichfield Mojave 6 Person Tent.
018/1730
Lichfield Mohawk 5 Person Tent.
018/1747
Pro Action Nevada 8 Person 3 Room Tent.
340/9237
Coleman Japura 4 Person Tent.
019/9605
Lichfield Cherokee 3 Person Tent.
019/5410
Lichfield Navaho 2 Person Tent.
340/0724
Colemans Velhas 8 Person Tent.
340/0810
Green Quickdraw Tent.
325/0716
Coleman Japura 2 Person Tent.
340/1606
Pro Action Professional 4 Man Tent.
340/1730
Lichfield Apache 3 Person Tent.
340/2241
Coleman Splash 2 Person Tent.
340/0762
Pro Action Multi-Screen 6 Person Tent.
340/0511
Pro Action Nevada 8 Person 3 Room Tent.
340/9237

Heinz are liers.

Okay big corporate Heinz, justify this lie that appears on your product.


Grown not made, you are having a laugh! Ketchup does not grow on trees or tomato plants, it is made in a factory, just like every other bottle of ketchup on the planet.

This is just a lie told to make people think it is less interfered with than is the case.

Well I am calling you out, justify your claim, prove that this Ketchup is grown, not made or accept you are telling lies and company that no one should trust.

We are not Nanas over Nestle

What a bare faced lie, "Shreddies are knitted by Nanas"



This is a Lie, the truth is that Shreddies are made by machines in factories. Yet we all know that we are seduced by advertising and that this latent lie of Shreddies being something that they are not will get embedded deep in our psyche and we will approach the product differently as a result.

Nestle seem to think that they can lie to the consumer and that this will have no negative impact. Well they are wrong, their lies will be shown for what they are lies and people will judge, Nestle, Cereal Partners and Shreddies accordingly.

Such a big lie, it has to be untrue or you have to be stupid to think it is true

There are some really stupid people in our world, I know,I have met some of them and whilst advertisers might say that the claim is "fun" or "a joke" there must be a reason why they tell these outright lies. At a subliminal level these things must be working on us and we must be believing the tainted imagery they create.

I see no reason why this sort of outright lie should be permitted. Sure only the stupid, naive and foolish would believe it but don't they have the right to protection from corporate lies?

For that reason, these lies will be treated as lies and get the publicity they deserve.